This Third Sector Cafe session is being held courtesy of branding expert Justine Gaubert and Karl Hallam of Eyeye Opticians. Over the past 12 months they have been collaborating on creating an ethical branding for Eyeye. Justine will share the steps you need to take with your not for profit, or independent business, to make branding work for you. Karl will be sharing the nuts and bolts of how he put her advice into practice - and the impact it's had on his business.
If you are interested in attracting an audience who love what you do this session is a must for you!
Social media means that even very small organisations can now reach large audiences at very little cost. Many of us are keen to benefit from the pulling power that social media can offer - either to build a new customer base as a start up business, or to attract donations and volunteers from people who support the work of your non-profit.
Working through Justine's step by step branding process will show you how to communicate the essence of what you stand for in a way which attracts customers and supporters who are a great fit for your cause and will become loyal fans.
A highly recommended session for anyone tasked with helping not for profits in the city reach out and engage more people in the value of their work.
Also good for independent businesses with values and opinions that want to find customers who agree with them!