Campaign Bootcamp Module 5 - methods to get your message out

In the previous posts I discussed how you can decide what to include in your campaign messages, so that they help encourage your target audience to do what you want them to do. The topic today is how you decide which method to use for getting your message out there.

The best place to start is probably by choosing from the methods you already use and have been most effective for you so far. It’s easier to start from what you know.

For example, you may already be using methods like a website, emails to existing supporters, word of mouth and fundraising events. These can all be very effective methods to use - particularly if you can use them coherently to share a consistent message for the lifetime of your campaign.

Using the same methods time and time again means you could be missing out on a better method - so if you are mostly sticking to tried and trusted methods, try and add in a new method to text out for each campaign you run.

On this downloadable worksheet I’ve listed the pros and cons of 6 popular methods as additional suggestions to consider:

  1. email marketing

  2. events

  3. posters

  4. facebook adverts

  5. funnels

  6. influencers

Ideally you want to choose 4 or 5 different methods to use.

Then it’s about tailoring the methods to your current campaign goal, the time and money you have available, and the skills you can bring, thinking about:

  • What type of feeling or information do you need to convey?

  • Where are your audience and what’s the best way to be in contact with them?

  • What do they need to do and how can you make that accessible to them?

In the next post we’ll look at how to bring everything together and made a workable campaign plan.

Sophy Hallam