Creating Content to Increase Engagement

In January's Café,  Katy Carlisle from The Wheel Exists and Laura Lashmar from Spiky Communications talked about how you can make the most out of your content and use it to engage with your target audience, service users or wider community. 

They gave an overview of some practical tools that can help  when you're writing and sharing content, plus tips on how to achieve more impact in less time. You can see how the day unfolded on Twitter on our Storify summary

Bonus Resources

Twitter for Beginners

Hootsuite, one of the platforms that we mentioned in our presentations has put together this handy guide to the basics of Twitter.

Social Media Calendar

Hot off the press! As an alternative to the Trello option outlined in the Café, you can download a free editorial calendar template here

Images

Images can have a powerful impact when used on social media and your website content. Here are some useful sites for finding or creating engaging images.

www.unsplash.com (high quality photos with no usage restrictions)
www.pixabay.com (mixed quality images with no usage restrictions but wider range than Unsplash)
www.canva.com (easily create images for different social media channels)
www.picmonkey.com (handy basic image editor, good for cropping or putting text over pictures)

Other Useful Tools

Katy put together this leaflet a couple of years ago with 15 useful online tools for small businesses, most of them should still be relevant today. Click on the image to enlarge it. 

Katy Carlisle