Social media has been a great asset to charities over the last few years. The Ice bucket challenged proved that it can have massive organisation changing impact, if you have something which goes viral and resonates with the population. However this increases pressure on charities to find their "viral moment"
September usually brings with it a breath of fresh air and a renewed energy for developing our skills and looking at new ideas or rediscovering old ones!
We've used this weeks newsletter to look at a few things that we've been tweeting about in more detail than 140 characters.
The first was a recent article by Giving Evidence Good charities spend more on administration than less good charities spend
Tender writing in small charities often brings with it a lot of stress and responsibility. The thought of not winning the tenders often means job loses and the end of a service which you believe in - being a part of a smaller organisation this also means that you know the people and issues personally - so the pressure can feel over whelming.
What do digital solutions look like for charities with limited budgets and no IT departments we talked to the talented guys at Endeavour to see what day to day solutions they use and what tech challenges /changes they are facing.
Developing your presence now has digital implication - at Endeavour they knew they wanted to increase their presence but that it would also take a tech investment
Problem solving - it's what the third sector is particularly good at. They are the people on the front line dealing with some of the most difficult and transient problems society faces. There's no money tree available and we have to think agilely and responsively to the current circumstances - all key skills which are relevant to the digital sector but yet as a sector we are far behind - with Almost half of all charities in the of UK lacking basic digital skills, according to Lloyd's Bank UK Digital Index and the State of the Sector report suggesting that there's “limited understanding among charities of what digital and data can achieve”.
Living in a vibrant community has great outcomes for the population who live there, there’s a support structure which underpins civil society. Across all walks of life and in all phases of life, we are affected by the community organisations around us, they have a positive knock on effect on the economy around us as they help us engage in society. However they are not easily quantifiable and look different in different places.
With so many technological advances charities are expected to do more and know more, but, how do you know what is right for your charity. We are starting to look at what's right for your organisation, making sure you make the choices that help you to deliver more and don't end up with you in difficult situations or costing a fortune!
– yes, we know that there are a lot of other ingredients that go into a really good website but ultimately if it’s just a fancy shop front with nothing to back it up - it isn’t going to work. We know that there are many amazing charities, social enterprises, voluntary groups out there so we know there is massive potential! But we know that many lack the confidence!
Organisations rely on the support of volunteers, this means finding, recruiting and motivating people to come and help your cause, society, organisation. There are many reasons why people choose to volunteer, in this article we give you tips, ideas and don'ts for managing your volunteer recruitment well and effectively.
Inspired by a recent blog post from Manchester Community Centre We want to unpack some of the ideas around motivating volunteers through volunteers themselves so we’ve asked a few to let us know their thoughts:
Often times we read articles about connecting people to the impact they are having – this can often be hard, especially when we are faced with multi-layer organisations,
Self-appointed "thought leaders” make their money from the next big concept. Is the tide of interest in applying the principles of “storytelling” to communication the latest fad, here today and set to disappear next year?
And is it all a waste of time anyway for time-poor charities, social enterprises and businesses, and their audiences, in this era of rapid-responses, instant decision making and increasing demands on our attention span?
So far in this series, we’ve looked at why it’s important to think about the purpose of your website, and how thinking about the structure of the website can help you to harness the power of storytelling to engage your website visitors. In this final blog post we’re going to bring everything together to decide on the branding of our example website.
In the previous blog post we talked about identifying a purpose for your website and getting clear on actions that you want website visitors to take. This week, we'll be using that information to plan the framework for our example campaign website that we're going to make on the 19th January, and thinking and how we're going to encourage people to take those actions. We're also going to choose a name for the campaign!